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Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.

Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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  • Pascal Charel
    Reply
    353 of 389 people found the following review helpful
    3.0 out of 5 stars
    Strong book, very informative, but two things are missing, June 23, 2014
    By 
    Pascal Charel (Paris, France) –

    This review is from: Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams (Paperback)

    “Launch” is a very informative yet pretty entertaining read aimed at small-business owners or starting-out entrepreneurs.

    In this book, Jeff Walker does his best to describe why and how Mr. Everyman should start their online business with speed, creating a conversation in their market and gathering feedback and even pre-sales before your product is even created.

    The book describes the “old school” way of starting a business incrementally – coming out with a product after 3 years working in secret in a basement, and expecting it to sell – as “Hope” marketing, and explains why this approach has failed time and time again.

    What I liked about this book :
    1. First off, the author seems to really know what he’s talking about. It seems that every successful business author and trainer has learned from Jeff Walker’s launch strategies and he uses a lot of case studies from them, and other students that are not in the “business” niche, to back up each chapter.
    I have a strong aversion for untested theories, so I was glad to read page after page of actual step-by-step advice backed up with real-life examples. The author also provides “swipe copy” (tidbits and examples of email and sales scripts that you can use in your own product launch).

    2. Speaking of providing additional content, this book also references a lot of additional free resources. From ranking the top software to use for your launch, to sharing case study videos, to extra “how-to” video modules, the author has clearly a goal of making this a complete, thorough course, and not just a book-form advertisement for his services (which is what I was most afraid of when getting my hands on this, because a lot of “Internet experts” tend to write their books as valueless sales letters for their other programs. “Launch” is not one of those and it’s refreshing)
    However these bonuses are not without a few problems (see below)

    3. The structure of the book flows very fluidly, and I’ve often found myself thinking “yeah, but what if XYZ”, only to have that question answered in the very next paragraph, page or chapter. It would almost make me think the author is reading my mind as we go – but the truth of the matter is, the content has been engineered to elicit those questions progressively and then answer them. To me, that’s also an interesting thing with the launch process the author describes in Chapters 6 and 7: it is possible to create a conversation with your market, elicit their objections, and answer those objections elegantly, before trying to make the sale.

    One other thing that I liked is, this is a very down-to-earth book. You won’t feel that the author is talking down at you with a ton of marketing slang. Nor will this be the usual, “only numbers matter, get the sale at all costs” marketing book.
    To the contrary, the case the author makes from the first to the last page of the book, is that you can both get a ton of sales, AND contribute a lot of value even to your non-buyers. And in the meanwhile, get a great fulfilling lifestyle. While I did find the tactics and tricks of a Product Launch (Chapters 6 through 10) mind-boggling, for me the actual climax of the book was Chapter 13 – the one about the life you can build from those launches, culminating with the story of the French guy that built his business to allow him to dance around the world with his girlfriend.
    (I just googled him until I found the amazing YouTube video of that trip, and played it on loop on my computer for a while)

    So that’s what I enjoyed: getting down-to-earth how-to information from a qualified expert, and most of all being inspired to use it.

    What I didn’t like:
    1. As I said, the book includes lots of reference links to additional content. A few of those links don’t work (two of the pages I’ve visited had a “coming soon” message). Although there’s already a lot to get from the book itself, I hope the author will fix these pages soon. I’d prefer seeing no reference links, rather than having the frustration of some of those links working and some not.

    2. The book doesn’t really explain the dynamics of maximizing customer value when a buyer is in the door. Sure, this “Product Launch” method that the author describes in detail can get you a lot of sales in a rapid fashion. But I believe that it is also important to make sure that each sale is as profitable as can be – and for that you need upsells and downsells, and continuity programs, attached to the selling process. That’s the one thing missing from the book content in my opinion.

    For those two reasons, I’m giving a 3-star review instead of 5.

    Disclaimer: I got my hands on this book from a friend that had a pre-release review copy. It is possible that the missing elements I’m mentioning have…

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  • Anne P. Mitchell
    Reply
    129 of 140 people found the following review helpful
    5.0 out of 5 stars
    Launch is the Must Have book for both budding entrepreneurs and seasoned business people!, June 19, 2014
    By 
    Anne P. Mitchell (Boulder, Colorado) –

    This review is from: Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams (Paperback)
    First, let me qualify myself: I have been an entrepeneur and business person for more than 20 years. I was a reader for and mentioned in Guy Kawasaki’s “Art of the Start”. My point is, I know a thing or two about launching and bringing a business to fruition, and making a successful go of it.

    In my opinion, Jeff Walker’s “Launch” is right up there with Kawasaki’s “Art of the Start” as a must-have “how to” business book. In fact, for anybody starting or rebooting a business – especially an online business – those two books, together, will give any motivated entrepreneur or businessperson all the information and foundation they need. Launch in particular is *the* book for someone looking to start or grow an online business.

    And here’s the thing – Walker doesn’t just talk the talk – he has clearly walked the walk. And he leads you through how to create a successful launch, step-by-step. And he’s not just some man behind the curtain – the book points out that you can find him – and access free resources – at his websites.

    Old school marketers and business people often don’t get that the Internet is a different beast. There is an entirely separate “Internet economy”, and the business dynamics on the Internet are different. In short, how to successfully conduct business on the Internet is different. Walker explains how to do this in Launch.

    If you are an Internet business person, or want to to be, then you should get and *read* Launch – now.

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